INFO: Breast Cancer Research, Spring 2015, thepuddingbrand.com
I actually developed a huge amount of concepts for this logo, the most I’ve ever done on a single project – around thirty all together. We experimented with various ideas using DNA stands, hexagons, molecules and the like aswell as variations on the traditional pink ribbon. I thought the butterfly built out of the B, C and R letters was the strongest concept but in the end they preferred to implement the ribbon into the design so I used a simple ribbon shape to mask a DNA strand.
