INFO: Chris Reed PT, Spring 2015, reedpt.com.au
I developed quite alot of concepts for this logo as Chris was happy to budget extra time for testing out the various ideas he had. The old school strongman, built around ‘C’ and ‘R’ shapes was my favorite of the bunch but Chris needed something that would stand out on a t-shirt, something he could give to his clients when instructing in the gym. The two tone bull graphic worked well on various solid background colors and uses a bold varsity style font for an easy read.
