INFO: Last Minute Minders, Winter 2015, thepuddingbrand.com
This was one of the few projects I’ve worked on where I felt each of the presented concepts was strong enough to stand on its own. I was particularly happy with the parent/child double ‘N’ elephant idea. The re-branding had initially incorporated a name change (NouNou) but unfortunately, from a design perspective, they had to switch back to the original ‘Last Minute Minutes’. They ended up going with the ‘@’ symbol bird concept which tied in well with the technology side of their service and the ‘reliable’ and ‘trust worthy’ keywords from the original brief.